Responsive web design is an approach to building websites that ensures they look and function perfectly on any device, regardless of screen size. Instead of creating separate versions of a site for desktops, tablets, and phones, a responsive site uses fluid grids, flexible images, and CSS media queries to automatically adjust the layout, text size, and navigation to fit the user’s screen.

Search engines like Google prioritize mobile-friendly websites in their ranking algorithms. Since Google uses “mobile-first indexing,” it predominantly uses the mobile version of your content for indexing and ranking. A responsive design ensures you have a single URL structure (rather than separate desktop and mobile URLs), which makes it easier for search engines to crawl your site and prevents duplicate content issues, ultimately boosting your visibility in search results.

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A separate mobile site (often found at m.example.com) is a second, distinct website built specifically for mobile users. In contrast, a responsive site is a single website that changes its appearance based on the device. Responsive design is generally preferred today because it is easier to maintain (you only update one site), avoids redirect errors, and ensures that all users share the same content and URL structure.