According to Oberlo, there are almost 3.2 billion social media users across the world. There were 1.7 billion users in 2014, according to eMarketers. This gives you access to a large pool of potential users, and you really don’t want to miss out on such an opportunity.
SocialMediaToday surveyed social media users, and the results showed that 71% of social media users were more likely to make purchases from the business that were already connected on social media. In other words, if consumers can’t find your Facebook page, they might not end up converting into a customer. Each sale that you miss for simply not having a Facebook page could amount to a significant amount of dollars in losses.